Market Study Program

Let's face it- sometimes it is very difficult as an owner to get out and really determine what is happening within a market. Either there are time constraints, or the local competition knows you on sight. However, not knowing what the 'real deal' is can lead to making some serious financial and/or operational mistakes. We use a type of SWOT (strengths, weakness, opportunities & threats) analysis that concentrates on our Quad philosophy.

Our Market Study involves spending 2 days on site and in the local market. During this time we will interact with your staff and inspect your physical plant. Then, we visit to all of the sites competition. We look at aesthetics, pricing, occupancy, amenities and management. You have to understand your competition and how you fit in. When you are making decisions on pricing and discounts, unit mix reconfiguration or considering capital improvements, this is vital information.

• We pull the most current demographics for your site and overlay that with in house records of current/past tenants.

• Full price comparisons of both published rates and what the competition is willing to use to 'close the sale'.

• Determine occupancies of competition.

• Evaluate advertising of both your site and the competition.

• Mystery Shop both your site and the competition.

We will then pull all of this together and produce a written summary of our recommendations, including pricing suggestions. All designed to maximize your revenue and pay its own way.